Too often Internet Marketers create a product or a service and they
come up with dozens of great ideas to market that product or
service. But these IMers forget one of the important rules to
effective marketing. That rule is to market to just one person. In
fact, the importance of marketing to one can not be overstated.

To create an effective marketing campaign you really need to decide
exactly who you want to market to. You want to find out how to
design your marketing campaign, what key points to hit, and
eventually what it will take for people to take out there money and
hand it over. The best way to do this is by marketing to one.

What you really want to do is crawl inside the mind of your typical
potential client. What are his thoughts? What are his wants and
needs? What will motivate him to become interested in what you’re
offering and to eventually go from being a potential client to
actually being a client?

You need to find out these answers. And the best way really the
only true way of doing this is to market to that one person.

So actually sketch out what that one person looks like. Write down
where he came from and where he’s going. Create a little story for
him. Then crawl inside his head and begin answering the important
questions, the questions that will help you design a marketing
campaign.

Now, obviously you aren’t writing a work of fiction here. You need
to make sure that the sketch you make of a person could really be a
person. And you also need to make sure that there are millions of
people just like this person in the world. If there isn’t, then you
either need to change your audience or you need to design a new
product or service.

Once you have everything done, then you can go ahead and create the
marketing campaign and then you can launch it too. You aren’t
actually marketing to one, you’re marketing to millions, but
keeping just one person in mind will allow you to create a
marketing campaign that will be personal to all your potential
clients. It will make people feel like you’re speaking directly to
them.

The importance of marketing to one is that it often is the
difference between you succeeding or you failing. It’s just that
simple. If you want to have an effective marketing campaign then
you better market to one.

If you’re having trouble finding a niche to market to, you should
check out a killer new software tool called Micro Niche Finder
that practically does all of the hard work of finding a niche for
you.